The Subaru and Dodge shoot gave me more experience and knowledge. I realized the skills I need to develop are how to deal with conundrums on set and in post production. Producing commercials is not about the money, it’s about art and passion. Producers and cameramen are willing to suffer through all-nighters editing a thirty second commercial, able to negotiate with every detail and problem-solve any off-set nuisances in order to create a masterpiece. I highly respect and am grateful to work with people who love every second of their job. In the future I hope to become as sufficient yet loving as the crew I am interning with this summer.
The art, qualifications, and mentors construct the epitome of commercial videos. Without the love and a critical eye, videos today would flounder into a sea of boring bland factory made television. I was presented a curriculum so that I can integrate work with fun. One of the interesting methods taught to me is ‘word-of-the-day’. It sounds elementary but when was the last time you used the word ‘gumption’? It sounds educated; it helps me communicate and makes my writing more fascinating. In the past week I learned context, tenacious, gumption, conundrum and brevity. One of the things I need to work on is brevity, trying to make a simple task stay short and apt. The ‘word-of-the-day’ gives me the opportunity to omit needless words and improve on my weakness. I look forward to what Christensen Media has in store for me in the future.
[Ariel studies French at the University of Hawaii at Manoa and will be an exchange student in Paris by the end of Summer. She chose to intern with Christensen Media in the mean time to better her skills in media production.]