Ariel Shepherd Hall Production requires flexibility and a creative mind. Not everybody can withstand the scrutiny as well as the pressure from the “hurry-up-and-wait” fluency into making a commercial appealing. Hurry getting the trucks into place where the producer wants them, then wait for the production to create an enthusiastic message that makes you need a new car. In context, after watching endless Vince Bloom car commercials, it is imperative to maneuver around little minor obstacles and finally wait for the perfect outcome. Vince Bloom always portrays himself as a unique character. He incorporates the environment around him into the commercial such as the man of mystery, “Bloom, Vince, Bloom” or utilizing an aloha shirt to “glow with deals”.
Chelsea, Vince and Ariel Although, producing a sufficient media clip requires many tenacious employees. One cannot sit on their hands waiting for the producer’s orders. I noticed Chelsea always communicated with the crew but instinctively knew exactly what the cameraman wanted. She maintained a high amount of gumption from the second she arrived on set to the end of the day. During the Dodge shoot she suggested ideas, read the minds of the talent and the agency, and retrieved necessities for the crew to use such as sandbags or water bottles. I was astonished and I tried to keep up with her. Throughout the shoot my goal was to be like her. Her natural quick reflexes outwitted my caffeine heightened mind. When we were told to pull the shirt off of Vince Bloom, it took a few takes until our timing became perfect. This gave me an incentive that—one day—I can be like her. She is quiet, sufficient, reliable, and the most effective production assistant any producer can ask for. Chelsea is the picture perfect mentor for all production assistants.
The Subaru and Dodge shoot gave me more experience and knowledge. I realized the skills I need to develop are how to deal with conundrums on set and in post production. Producing commercials is not about the money, it’s about art and passion. Producers and cameramen are willing to suffer through all-nighters editing a thirty second commercial, able to negotiate with every detail and problem-solve any off-set nuisances in order to create a masterpiece. I highly respect and am grateful to work with people who love every second of their job. In the future I hope to become as sufficient yet loving as the crew I am interning with this summer.
The art, qualifications, and mentors construct the epitome of commercial videos. Without the love and a critical eye, videos today would flounder into a sea of boring bland factory made television. I was presented a curriculum so that I can integrate work with fun. One of the interesting methods taught to me is ‘word-of-the-day’. It sounds elementary but when was the last time you used the word ‘gumption’? It sounds educated; it helps me communicate and makes my writing more fascinating. In the past week I learned context, tenacious, gumption, conundrum and brevity. One of the things I need to work on is brevity, trying to make a simple task stay short and apt. The ‘word-of-the-day’ gives me the opportunity to omit needless words and improve on my weakness. I look forward to what Christensen Media has in store for me in the future.
[Ariel studies French at the University of Hawaii at Manoa and will be an exchange student in Paris by the end of Summer. She chose to intern with Christensen Media in the mean time to better her skills in media production.]
The Subaru and Dodge shoot gave me more experience and knowledge. I realized the skills I need to develop are how to deal with conundrums on set and in post production. Producing commercials is not about the money, it’s about art and passion. Producers and cameramen are willing to suffer through all-nighters editing a thirty second commercial, able to negotiate with every detail and problem-solve any off-set nuisances in order to create a masterpiece. I highly respect and am grateful to work with people who love every second of their job. In the future I hope to become as sufficient yet loving as the crew I am interning with this summer.
The art, qualifications, and mentors construct the epitome of commercial videos. Without the love and a critical eye, videos today would flounder into a sea of boring bland factory made television. I was presented a curriculum so that I can integrate work with fun. One of the interesting methods taught to me is ‘word-of-the-day’. It sounds elementary but when was the last time you used the word ‘gumption’? It sounds educated; it helps me communicate and makes my writing more fascinating. In the past week I learned context, tenacious, gumption, conundrum and brevity. One of the things I need to work on is brevity, trying to make a simple task stay short and apt. The ‘word-of-the-day’ gives me the opportunity to omit needless words and improve on my weakness. I look forward to what Christensen Media has in store for me in the future.
[Ariel studies French at the University of Hawaii at Manoa and will be an exchange student in Paris by the end of Summer. She chose to intern with Christensen Media in the mean time to better her skills in media production.]
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